Anotated Client Brief

Project Title:Full-Time Presentation Day Films 

Project Background:Each year, Ashford College, Hadlow College and West Kent College conducts a presentation day to celebrate the achievements of its full-time students. During these ceremonies, a film is shown to the audience to scene set and showcase some of the work that takes place. 

Project Timescale:The events are taking place during the week commencing 26th June, according to the following timescale: 

Ashford College & Sustainable Technologies (WKC):26/06 

Hadlow College outcentres27/06 

West Kent College:29/06 

Hadlow College (main campus)30/06 

Filming to take place week commencing 08/05; 15/05 and 22/05. 

Project Objectives:- to showcase the students’ work and opportunities that attending college gives 

- to demonstrate the variety of curriculum areas on offer across the Group 

- to provide collateral that can be further used to promote the colleges in the next academic period. 

Style & Requirements:Whilst it is important for the style to be ‘corporate’ and professional, it is also crucial that the students are central to the film and it embodies what it is like to be at the colleges.  Curriculum-focused activities should therefore be highlighted. 

Style should be images set to music, rather than interviews and talking heads, or a voice-over.  Length to be no longer than 4 minutes per film, with each film reflective of the curriculum areas that are receiving their prizes on the day. 

A secondary consideration, when shooting the films, would be for the content to be re-edited so that short, 2 minute, promotional films could be created from the same content for use on the website and in presentations.  These would be curriculum-area specific.  The creation of these is outside this project scope, but should be borne in mind when shooting. 

Location:All campuses of the Hadlow Group 

Lighting:Mix of indoor and outdoor filming 

Delivery Deadline:Friday 16th June 2017 

Ownership:Ownership of all the materials and content remains with the colleges, although credits will be given, where possible, at the end of the film in terms of the students who shot and edited it.

Red - Non-negotiable

Green - Negotiable